Category norms: successful crowdfunding projects by subcategory

Medians and shares for every subcategory with at least 30 successful projects in the webrobots.io public crawl of 2026-10-12 (51,693 projects, one row per project, goals converted to USD at the crawl's rate). Medians: half of successful projects sit below each figure. Use it to size a goal and to see whether video and pre-launch pages are the norm where you are launching.

Subcategory	Successful projects	Median goal	Median pledged	Median backers	Have a video	Used a pre-launch page	Median days	Median blurb (chars)
Digital Art	433	$424	$1,418	37	23%	66%	30	82
Illustration	1329	$726	$3,130	54	36%	78%	30	89
Mixed Media	1807	$1,000	$2,207	39	53%	23%	30	110
Painting	152	$600	$2,741	26	79%	57%	30	103
Public Art	1860	$3,192	$3,960	55	79%	4%	30	125
Sculpture	174	$352	$1,548	34	55%	69%	20	117
Social Practice	137	$5,000	$7,190	62	77%	48%	30	114
Textiles	64	$2,370	$5,530	60	39%	81%	30	81
Video Art	117	$2,091	$2,521	36	74%	10%	30	109
Anthologies	44	$1,700	$4,942	86	52%	84%	30	114
Comic Books	1083	$1,500	$3,889	91	56%	88%	30	114
Graphic Novels	356	$2,835	$5,736	114	71%	88%	30	116
Candles	97	$888	$1,521	23	51%	32%	30	90
Crochet	89	$130	$520	13	33%	31%	30	76
DIY	271	$900	$1,602	26	61%	38%	30	103
Embroidery	78	$778	$2,316	56	35%	31%	30	98
Glass	49	$775	$3,589	44	65%	47%	30	88
Knitting	206	$2,215	$5,084	75	69%	24%	30	108
Pottery	105	$1,713	$3,139	44	65%	41%	30	100
Printing	152	$650	$1,270	34	51%	34%	30	106
Stationery	281	$640	$1,483	35	44%	58%	29	92
Weaving	34	$2,324	$5,680	62	79%	44%	30	115
Woodworking	236	$1,000	$2,965	30	59%	33%	30	102
Performances	961	$3,500	$3,858	45	85%	8%	30	125
Residencies	72	$3,000	$3,344	42	88%	6%	30	125
Spaces	117	$6,000	$8,383	64	75%	16%	30	121
Workshops	68	$2,500	$3,005	34	76%	4%	30	127
Graphic Design	1262	$1,200	$2,653	59	56%	13%	30	111
Product Design	1602	$3,149	$19,684	138	91%	83%	30	114
Toys	1001	$3,500	$7,711	101	54%	78%	30	86
Accessories	1091	$943	$3,751	58	28%	76%	30	84
Apparel	81	$2,171	$5,069	44	51%	79%	30	106
Childrenswear	180	$7,600	$8,390	70	86%	18%	30	124
Jewelry	921	$1,000	$2,411	39	49%	30%	30	103
Action	33	$2,651	$3,563	30	88%	39%	30	118
Animation	240	$4,734	$7,028	58	89%	62%	31	110
Comedy	178	$3,979	$4,758	40	74%	41%	30	110
Documentary	284	$10,000	$13,978	72	89%	51%	30	114
Drama	202	$2,520	$2,744	25	65%	33%	30	105
Experimental	30	$2,350	$3,075	26	60%	17%	32	98
Family	130	$4,000	$5,852	55	90%	9%	30	121
Festivals	245	$4,499	$5,252	54	83%	11%	30	123
Horror	236	$3,197	$4,518	37	82%	48%	30	100
Movie Theaters	159	$23,964	$30,060	259	83%	11%	31	121
Narrative Film	134	$5,000	$5,935	40	73%	44%	30	110
Science Fiction	54	$3,714	$5,893	40	94%	48%	30	108
Shorts	1776	$3,500	$4,059	36	72%	34%	30	105
Thrillers	64	$3,660	$3,959	30	80%	47%	30	108
Webseries	42	$4,764	$6,194	52	90%	45%	36	110
Community Gardens	97	$2,161	$2,542	38	62%	5%	30	124
Cookbooks	188	$2,500	$5,282	114	62%	59%	30	99
Drinks	386	$8,018	$11,467	84	81%	54%	30	106
Events	154	$2,772	$3,052	39	62%	6%	30	126
Farms	105	$7,500	$10,645	77	71%	45%	30	109
Food Trucks	352	$8,000	$8,532	71	72%	11%	30	119
Restaurants	408	$20,000	$26,692	149	65%	50%	30	103
Small Batch	350	$5,000	$7,891	73	70%	57%	30	107
Spaces	109	$16,253	$18,366	121	65%	57%	30	115
Vegan	425	$7,750	$10,247	125	80%	20%	30	121
Gaming Hardware	545	$1,675	$8,596	123	75%	49%	30	110
Playing Cards	822	$3,000	$6,588	90	66%	79%	30	103
STL	50	$118	$1,063	54	40%	50%	17	112
TTRPG	32	$380	$3,088	113	56%	91%	21	120
Tabletop Games	4317	$308	$2,561	87	40%	71%	21	109
Video Games	716	$5,968	$12,017	198	89%	79%	30	111
Print	365	$3,000	$4,045	62	60%	21%	30	120
Chiptune	47	$3,000	$3,751	85	87%	19%	30	122
Classical Music	142	$5,266	$6,292	53	82%	46%	30	104
Country & Folk	2105	$6,002	$7,625	90	87%	28%	30	104
Electronic Music	82	$3,000	$4,595	42	77%	45%	30	98
Faith	95	$8,000	$8,270	58	86%	38%	30	99
Hip-Hop	55	$3,233	$5,002	41	87%	44%	30	107
Indie Rock	2169	$3,750	$4,556	63	86%	14%	30	113
Jazz	112	$4,707	$5,293	70	85%	43%	30	108
Kids	217	$5,000	$5,545	74	90%	15%	30	123
Metal	604	$2,000	$2,804	51	76%	18%	30	114
Pop	150	$5,356	$6,140	65	74%	44%	30	96
Punk	41	$2,690	$3,321	38	73%	34%	30	87
Rock	2065	$3,095	$4,033	57	82%	14%	30	115
World Music	119	$5,000	$7,167	91	88%	39%	30	105
Art	116	$795	$3,372	50	21%	72%	30	90
Crafts	805	$800	$2,185	38	43%	29%	30	84
Dance	1173	$3,027	$3,634	50	90%	1%	30	124
Food	219	$7,500	$10,529	100	77%	58%	30	101
Music	151	$5,000	$6,419	67	76%	42%	30	105
Theater	359	$2,612	$2,934	41	74%	5%	30	120
Fine Art	521	$1,500	$2,361	32	57%	13%	30	113
People	406	$2,188	$2,988	46	61%	13%	30	118
Photobooks	427	$1,111	$4,389	57	52%	46%	30	94
Anthologies	49	$2,000	$4,689	87	59%	82%	29	105
Art Books	1480	$5,000	$9,927	126	74%	57%	30	105
Calendars	31	$3,500	$5,331	48	68%	58%	29	107
Children's Books	233	$3,500	$4,169	50	73%	72%	30	112
Fiction	1403	$1,000	$3,740	60	62%	90%	23	123
Nonfiction	253	$5,000	$6,842	90	72%	68%	30	114
Poetry	940	$1,200	$1,830	41	63%	20%	30	114
Young Adult	667	$1,300	$2,587	44	72%	51%	30	121
Zines	56	$1,049	$2,408	44	43%	66%	30	107
3D Printing	340	$350	$3,033	76	52%	74%	30	109
Camera Equipment	528	$11,761	$57,792	221	97%	38%	30	120
DIY Electronics	61	$3,827	$18,778	139	95%	85%	30	117
Gadgets	900	$2,555	$24,595	214	98%	86%	30	125
Hardware	205	$5,000	$45,074	177	98%	89%	30	122
Makerspaces	116	$5,000	$10,348	69	89%	18%	30	122
Space Exploration	185	$5,000	$7,321	86	81%	16%	30	122
Wearables	54	$3,611	$33,925	142	100%	80%	30	122
Comedy	266	$2,883	$3,418	48	77%	17%	30	120
Experimental	346	$3,182	$3,526	44	79%	10%	30	123
Festivals	189	$3,000	$3,340	38	67%	15%	30	116
Immersive	292	$3,550	$4,614	53	85%	9%	30	126
Musical	410	$3,500	$4,180	43	77%	22%	30	116
Plays	716	$2,810	$3,136	35	65%	16%	30	115
Spaces	55	$7,100	$9,287	65	76%	11%	30	122

Reward tier counts are not in the crawl; the free check reads yours from your page and the report reads your 10 peers' pages.